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Sales & Marketing
Segmentation and Demand Focusing in Marketing Analytics
time4-5hrs
timebeginner level
Segmentation and Demand Focusing is a free marketing analytics course that offers an in-depth understanding of segmentation, targeting, positioning, as well as demand focusing. You will learn about geographic segmentation, as well as how to analyze customers' behaviour through factor analysis. You will also study cluster analysis steps and sales forecasting. Register for this course today to boost your digital marketing analytics skills.
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Segmentation and Demand Focusing in Marketing Analytics
Master the use of segmentation, targeting, positioning and demand focusing techniques in this free online course.
Segmentation and Demand Focusing is a free marketing analytics course that offers an in-depth understanding of segmentation, targeting, positioning, as well as demand focusing. You will learn about geographic segmentation, as well as how to analyze customers' behaviour through factor analysis. You will also study cluster analysis steps and sales forecasting. Register for this course today to boost your digital marketing analytics skills.
checked1Course description
checked1Course module
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Module 1
7 Lessons
Segmentation, Targeting and Positioning
In this module, you will be introduced to the concept of customer segmentation, targeting positioning, as well as geographic segmentation. You will also be introduced to the features of segmentation, targeting, as well as positioning in marketing analytics.
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1.Learning Outcomes
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2.Segmentation, Targeting and Positioning Methodology
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3.Segmentation, Targeting and Positioning Concepts
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4.Steps in Segmentation, Targeting and Positioning
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5.Solving a Problem with Clustering Methods
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6.Application of Multiple Techniques
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7.Lesson Summary
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Module 2
6 Lessons
Demand Focusing and Pricing
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Module 3
1 Lessons
Course assessment
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