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Sales & Marketing
B2B Lead Generation Techniques
1.5-3hrs
beginner levelThis course explores crafting compelling value propositions, leveraging account-based marketing, and harnessing LinkedIn’s potential for attracting high-quality leads. You will master the art of nurturing prospects through complex sales cycles using personalised strategies and cutting-edge automation tools. New to B2B marketing or looking to refine your skills? You will be equipped to drive business growth in today's competitive business terrain.
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B2B Lead Generation Techniques
Acquire the expert skills in B2B lead-generation that help drive business growth in this free online course.
This course explores crafting compelling value propositions, leveraging account-based marketing, and harnessing LinkedIn’s potential for attracting high-quality leads. You will master the art of nurturing prospects through complex sales cycles using personalised strategies and cutting-edge automation tools. New to B2B marketing or looking to refine your skills? You will be equipped to drive business growth in today's competitive business terrain.
Course description
Course moduleA short ad will play before each lesson.
Module 16 Lessons
B2B Lead Generation
This module presents the art of identifying, attracting, and nurturing B2B leads. Learn the strategies to build a robust lead generation pipeline, convert prospects into customers, and drive sustainable business growth. Through data-driven insights, marketing automation, and sales enablement, you will learn to optimise your lead-generation efforts.
1.B2B Lead Generation - Learning Outcomes
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2.Fundamentals of B2B Lead Generation
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3.Account-Based Marketing (ABM)
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4.LinkedIn Strategies for B2B Lead Generation
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5.Nurturing Leads through a Longer Sales Cycle
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6.B2B Lead Generation - Lesson Summary
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Module 21 Lessons
Course assessment
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