Advertisement
Sales & Marketing
Introduction to Marketing Strategies and Case Analysis
4-5hrs
beginner levelGet to grips with the basics of modern marketing, with a special focus on effective marketing strategy, in this free online course. It kicks off with a look at the origins of marketing as well as the importance of professional marketing management, and the roles marketing has in helping ensure a company’s success. You will also analyze real-life case studies to see how they can assist you in drawing up appropriate marketing strategies.
read more
Introduction to Marketing Strategies and Case Analysis
This free online course teaches you about the important aspects of effective marketing strategies and how to apply them.
Get to grips with the basics of modern marketing, with a special focus on effective marketing strategy, in this free online course. It kicks off with a look at the origins of marketing as well as the importance of professional marketing management, and the roles marketing has in helping ensure a company’s success. You will also analyze real-life case studies to see how they can assist you in drawing up appropriate marketing strategies.
Course description
Course moduleA short ad will play before each lesson.
Module 16 Lessons
Introduction to Marketing
This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.
1.Learning Outcomes
Continue Learning
2.Evolution of Marketing
Continue Learning
3.Marketing Management
Continue Learning
4.Marketing in India
Continue Learning
5.The Role of Marketing
Continue Learning
6.Lesson Summary
Continue Learning
Module 25 Lessons
Introduction to Case Analysis
Module 31 Lessons
Course assessment
Related Articles
9 Best Quilting Courses for 2026: Turn Fabric Scraps Into Heirlooms
I’ve written guides on sewing and embroidery, and quilting is where both skills meet. You piece fabric together the way you would for any sewing project, then stitch through three layers, top, batting, and backing, to hold it all together. Done well, it turns leftover fabric and a bit of patience into a beautiful blanket that lasts.
I looked at courses that teach quilting as a repeatable process rather than a one-off project: how to cut accurately, piece a block so your seams line up, and fini
40+ Free Certificates from Wolfram U: Expand Your Computational Universe
Guide to the Wolfram U platform, which offers 220+ hours of courses with a free certificate of completion.
Four Months After Unveiling Ambitious AI Roadmap, Udemy’s Co-founder CTO is Out
This is the first major move by Udemy’s new McKinsey-veteran CEO, who is prioritizing enterprise efficiency over the founder’s product vision.
[2025] 300+ Free Digital Marketing Certificates & Badges
They’re offered by many platforms including Google, Meta, and X, and cover SEO, social media marketing, and more.
New CEO, New Structure: Greg Hart Reshapes Coursera’s Reporting
Coursera’s latest financial update under new CEO Greg Hart includes not just numbers, but a fundamental shift in how its degree business is presented.
Coursera Q1 2026: Platform Fee Raises Consumer Margins to a Multi-Year High, Enterprise Customers Slip
TL;DR
Q1 2026 revenue grew 9% YoY; Consumer segment is up double digits, but Enterprise segment is lagging.
The platform fee pushed Consumer margins to a multi-year high, but Enterprise customer count slipped for the first time since IPO.
Enterprise grew 7% YoY, ahead of management’s low single-digit guidance, with new GM Anthony Salcito leading execution improvements.
In the last earnings report, we flagged Coursera’s struggling segments. Not much has changed, except for one thing: the plat
Recommended Related Courses
