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Sales & Marketing
Digital Marketing Overview
4-5hrs
beginner levelWith over 3 billion internet users, digital marketing has made it possible to reach a wide range of people through various online tools to market products and services. In this free online digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business.
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Digital Marketing Overview
Explore digital marketing such as the AIDA marketing funnel and email marketing strategies with this free online course.
With over 3 billion internet users, digital marketing has made it possible to reach a wide range of people through various online tools to market products and services. In this free online digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business.
Course description
Course moduleA short ad will play before each lesson.
Module 17 Lessons
Create Digital Marketing & Sales Funnels
In this module, you will be introduced to AIDA. It discusses the psychology and application of AIDA as well as the features of a good AIDA marketing funnel. Also, this module explores the attention phase, interest phase, desire phase and action phase as the steps in the AIDA marketing funnel.
1.Learning Outcomes
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2.Introduction to AIDA
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3.AIDA - Psychology and Application
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4.Steps in AIDA Marketing funnel
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5.The Customers Journey Through An AIDA Marketing Funnel
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6.Building your Marketing Funnel
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7.Lesson Summary
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Module 27 Lessons
Email Marketing with Wix
Module 37 Lessons
Creating a Great Webinar
Module 48 Lessons
Leading up to Your Webinar
Module 51 Lessons
Course assessment
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