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Sales & Marketing
Understanding Market Demand, Branding and Communications
3-4hrs
beginner levelHow does the prevailing market demand influence the products that are sold and their prices? What are the different pricing strategies available to marketers and how can strong branding be built up with effective communications? This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications.
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Understanding Market Demand, Branding and Communications
Get the bigger picture about products, pricing, branding and marketing communications in this free online course.
How does the prevailing market demand influence the products that are sold and their prices? What are the different pricing strategies available to marketers and how can strong branding be built up with effective communications? This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Products and Pricing
This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.
1.Learning Outcomes
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2.Market Demands and Concepts
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3.Products and The Product Life Cycle
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4.Pricing Strategies
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5.Lesson Summary
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Module 24 Lessons
Branding and Communication
Module 31 Lessons
Course assessment
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