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Sales & Marketing
How to Create Effective Sales Videos
1.5-3hrs
beginner levelA ‘video sales letter’ (VSL) is an advertising and marketing tool used to persuade the audience to purchase a product or service. This marketing course explains how to write and produce an effective video sales letter that gets people to take action as you stay ahead of your competition and increase sales. We describe the tools used to understand your audience and their pain while overcoming their objections and resistance to technology.
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How to Create Effective Sales Videos
Discover the techniques for creating good video sales letters (VSL) to drive sales in this free online marketing course.
A ‘video sales letter’ (VSL) is an advertising and marketing tool used to persuade the audience to purchase a product or service. This marketing course explains how to write and produce an effective video sales letter that gets people to take action as you stay ahead of your competition and increase sales. We describe the tools used to understand your audience and their pain while overcoming their objections and resistance to technology.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Video Sales Letter
In this module, you will learn about the demographics and challenges of your audience before going through the video sales letter formula. We discuss how to present your credentials to an audience, pitch your products and apply technology to create a video sales letter.
1.Learning Outcomes
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2.Introduction to Video Sales letter
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3.Buyer Resistance and Video Sales Letter Formula
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4.How to Use Technology
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5.Lesson Summary
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Module 21 Lessons
Course assessment
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