In Q4 2025, Duolingo announced it would let go of $50M in bookings to reach 100 million daily active users (DAUs) by 2028; a strategy Class Central covered in detail last month.  2026 is its “investment year,” and Q1 was the first quarter of execution. So far, the plan seems to be working. The Expected Results: Low Bookings, High DAUs Duolingo is running multiple tests to improve the free experience: spoken tokens for speaking practice, Speaking Adventures for real-world conversations, and fla

Class Central, yet again, came across a 2U employee’s layoff post on LinkedIn. This is its sixth layoff (that we know of) since 2U acquired edX in 2021. The first one happened in 2022 for profitability’s sake. Since then, the company filed for bankruptcy (mostly due to the debt it took to acquire edX for $800M), took down its bootcamps, exited many university partnerships, and even got delisted from the stock market. The previous layoffs were framed as strategy shifts, realigning operations, o

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This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028. To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years. Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more. Paid subscribers grew by about 200,000 in the quarter, the fewest since 2

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