Leadership shakeup at Udemy brings in McKinsey veteran as company projects meager 1% growth for 2025

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This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028. To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years. Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more. Paid subscribers grew by about 200,000 in the quarter, the fewest since 2

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Udemy has had its fourth leadership send-off this year. Chief Marketing Officer Genefa Murphy has resigned 2.5 years into her tenure to pursue other opportunities. This is after CEO Greg Brown’s exit in March 2025 after serving just two years CTO Eren Bali’s replacement in June 2025 CPO Prasad Raje’s transition out of his role (started October 2024 and ended in March 2025) Now it’s CMO Murphy. She was hired in July 2023, when Udemy’s Enterprise revenue was more than half of the total revenue