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Business
Diploma in Public Relations
10-15hrs
beginner levelWith this free online Diploma in Public Relations course from Alison, you will learn the importance and best practices in the field of public relations (PR). You will look into the main models and approaches to public relations, its processes and management functions, and its four main categories. You will also examine the highest quality strategies in modern public relations and learn how to apply them in your organization.
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Diploma in Public Relations
Discover the key theories, principles, and best practices of effective public relations with this free online course.
With this free online Diploma in Public Relations course from Alison, you will learn the importance and best practices in the field of public relations (PR). You will look into the main models and approaches to public relations, its processes and management functions, and its four main categories. You will also examine the highest quality strategies in modern public relations and learn how to apply them in your organization.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Public Relations Basis
In this module you will learn how to provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the foundations of public relations, by defining the field and its functions.
1.Learning Outcomes
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2.Case Study : The Teamsters Strike on UPS
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3.What is Public Relations
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4.The Function of Public Relations
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5.Lesson Summary
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Module 24 Lessons
Models and Approaches to Public Relations
Module 35 Lessons
Public Relations as a management Function
Module 46 Lessons
Public Relations and Organization
Module 56 Lessons
Identifying and Prioritizing Stakeholders and Publics
Module 64 Lessons
Public Relations Research - The key to Strategy
Module 71 Lessons
Diploma in Public Relations - First Assessment
Module 85 Lessons
RACE - The Public Relations Process
Module 96 Lessons
Public Relations - Four Main Categories
Module 106 Lessons
Ethics, Moral Analysis and Leadership
Module 114 Lessons
Best Practices for Excellence in Public Relations
Module 121 Lessons
Diploma in Public Relations - Second Assessment
Module 131 Lessons
Course assessment
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